PEX 2025: Peruvians’ abroad recognition day

Inti Raymi Tasting Night at CVI.CHE 105

A SUMMARY OF THIS PROJECT

Inti Raymi Tasting Night is a narrative-driven commercial video created to mark the release of new culinary creations by the CVI.CHE 105 team. Hosted by Chef Juan Chipoco and attended by approximately 50–60 VIP guests, the evening was designed as an intimate tasting experience celebrating flavor, tradition, and creative evolution.

This project marked the first time original spoken narration was introduced into the brand’s visual language—delivered through a scripted voice-over that guided the viewer through the experience. Rather than documenting the event as news or reportage, the video leans into atmosphere and emotion, using pacing, sound, and imagery to evoke the spirit of the night.

The result is a commercial piece that functions as both promotion and expression—capturing cuisine not just as food, but as culture, movement, and shared presence.

OUR WORK IN NUMBERS

3:19 MIN CUT

Plus 1 hr+ of raw footage

14K+ VIEWS

As of Jan 5th, 2026 across social media platforms

ABOUT THE CLIENT

CVI.CHE 105 Restaurant Group is a Miami-based hospitality brand known for elevating Peruvian cuisine through authentic flavors, contemporary presentation, and a strong cultural identity. Founded by Chef Juan Chipoco, the group has become a reference point for Peruvian gastronomy in South Florida, blending culinary tradition with modern hospitality experiences. Through its restaurants and cultural initiatives, CVI.CHE 105 celebrates collaboration, craftsmanship, and the global influence of Peruvian cuisine.